In 1985, Japanese chemist Kikunae Ikeda discovered umami in Seaweed. It can be found in a plethora of different foods, like Parmesan cheese, meats and mushrooms. “Umami” offers the perfect balance between the core tastes: sweet, sour, bitter, and salty.
Umami
Creative Director: Habi Girgis - Managing Director: Rina Antoon - Designer: Mariam El Dessouky