Toota
I chose Toota to be the brand name for this book as it is my childhood nickname which associates with the book’s content. The brand’s theme follows a recollection of my childhood memories from the perspective of my mum. Originally, the copy was written for me in Arabic (native language), then translated into English, rendering the book bilingual. Therefore, it can be understood by both Arabic and English speakers/readers. The logo design takes into consideration the protectiveness conveyed within a parent-child relationship
